Guangzhou Roadshow Launches Interwine 2023 Exhibition Programme

On February 21, the first Interwine Roadshow in 2023 was successfully organized at the Sofitel Sunrich Hotel in Guangzhou. It was also announcing the opening of this year's Interwine exhibition and roadshow programme.

As the first wine roadshow after the full restart of social and economic life in China, today's Interwine Guangzhou   Roadshow was crowded, demonstrating the positive state of the rapidly rebounding wine market. A large number of wine distributors participated in to taste and select wines for this year's brisk sales.

At today's Guangzhou roadshow, hundreds of wines and spirits from Bulgaria, Italy, Chile, France, Spain, China, Australia, New Zealand, Japan and Argentina exhibited the characteristic of the regions; the "Europe Shares" Bulgarian wine masterclass and the New Zealand wine masterclass were highly welcomed. This roadshow attracted more than 800 wine distributors from the Greater Bay Area to visit and purchase.

The crowded scene showed the rebounding of wine market

Under the guidance of Mr. Kevin Liu, the participants were able to enjoy the great wines of New Zealand, the representative producer of the New World. Participants were fascinated by New Zealand wine's freshness and purity, and gained a new understanding of this famous region.

The Bulgarian wine masterclass started with online meeting with Bulgarian Wine Association and winery representatives. Then Dr. Jiajia Pan showed the history and current situation of Bulgarian wine to the participants, and led them to taste some excellent Bulgarian wines.

Online B2B meeting with BWEA and wineries representatives

Rita Jia, president of Interwine Group,

gave speech during the gala dinner

Bulgarian wine's excellent suitability was demonstrated by pairing with a variety of dishes at the gala dinner.

The success of Interwine Guangzhou Roadshow reflected the heat of 2023 wine market and the promising future. Soon, the second Interwine Roadshow in 2023 will be organized in Zhuhai. February 23rd, Thursday, we will meet you at Zhuhai Marriott Hotel!

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