Explore China's Local Market with Upgraded Interwine Roadshow

Since Interwine launched the first wine city roadshow program in 2010, it has successfully organized more than 500 city roadshows. Interwine Roadshow helps overseas wineries and wine importers to establish direct contact with local market in cities across China. In 2023, Interwine will organize 65 roadshows in first, second and third-tier cities.

The 2023 Interwine Roadshow will see a comprehensive upgrade. In addition to quality and service improvements, the popular winery roadshows and country roadshows will also be back. As a result, the 2023 Interwine Roadshow will have three sections:

This is the classic model of Interwine Roadshow, designed to help wineries and importers connect with local wine markets across China. With 53 city roadshows throughout the year, the hosting cities include first-tier cities, provincial capitals and regional wine consumption and channel hubs, etc.

This section is more high-end and aims to help overseas wineries increase their exposure and build brand awareness in China's central cities. The cities we choose to organize winery roadshow include Beijing, Shanghai, Shenzhen, Hong Kong and Macau, all of which are highly mature wine markets with great influence.

Country roadshows focus on exhibiting wines from single country, and able to attract distributors with specific purchasing interests. For 2023, Interwine has planned Italian wine roadshow, which will be organized in Wuhan, Dongguan and Shenzhen. The consumer markets in these three cities are highly receptive to Italian wines.

Interwine Roadshow is a comprehensive and efficient exhibition and promotion programme with a wide coverage that enables exhibitors to reach a large number of wine distributors in different regions of China. We invite you to participate in this wonderful wine tour across China.