On March 11-12, 2024, the "CCFA New Consumption Forum-2024 Consumer Goods Channel Marketing Innovation Summit" hosted by China Chain-Store & Franchise Association (CCFA) will be held inPrimus Hotel Shanghai Hongqiao.The theme of this summit is "Let Consumption Happen Better", and parallel sub-forums "Private Brand Development Practice Achievements Report" and "FMCG Marketing Effectiveness, Practical Achievements Report" will be held at the same time.
△2023 summit attracted over 600 attendees
Topics of 2024 Summit2024 Summit will focus on four topics: Consumer Goods and Channel Observation, Channel Marketing of New Consumer Brand, Consumer Goods Channel Fine Operation, Consumer Goods Channel Incremental Breakthrough, to discuss the innovation trend, market observation and solutions in the consumer goods and retail industry, hope industry enterprises can find new driving force to transcend the cycle and maintain growth.Topic 1: Consumer Goods and Channel ObservationAs the supply and demand sides continue to change, the retail channels that drive consumer goods are being reshaped. New market opportunities and challenges are emerging.In terms of the consumer goods market environment, the industry faces the challenge of category differentiation and upgrading. Brands that meet the needs of health, functionality and emotional value are more likely to enjoy stable growth.From the consumer side, the desire for a better life remains unchanged, and still focus on the service and experience of products, but they have a stronger sense of autonomy and more channels to obtain product information, manifested in consumer behavior, which is more rational and cost-effective.Content of this part:Life Cycle ReviewEmotional ValueDTC StrategyHealth FirstReverse ConsumptionTopic 2: Channel Marketing of New Consumer BrandThe traditional marketing pattern has undergone great changes, and marketing innovation has increasingly become an amplifier for enterprises to break boundaries and make breakthroughs.For brands, there are many ways of marketing, including IP co-branding, content recommendation, private domain marketing, cross-border integration, scene interaction, social communication and so on. According to the characteristics of different channels, it is possible to create hit products after mined the focus of marketing and found the reach and communication methods that resonate with consumers quickly.Content of this part:Social Interaction and Content E-commerceResource Cross-border IntegrationScene-driven ConsumptionTopic 3: Consumer Goods Channel Fine OperationThe essence of fine operation is to use big data to achieve accurate and efficient matching of people, goods and fields, and its ultimate goal is to reach consumers quickly and maximally.In the context of increasingly fierce competition in the industry, refined operation puts forward higher requirements for enterprises. That is: to ensure internal driving force with dealer’s fine management, to create a brand moat with the supply chain, and to achieve cost reduction and efficiency with digital transformation.This year, "snacks discount stores" stand at the forefront. The reason why it can occupy the market with low prices and usher in rapid expansion lies in the back of a strong supply chain system and efficient and intelligent store digital applications.How consumer goods enterprises make the limited budget to achieve the maximum traffic effect How to make traffic realize user conversion How to establish a closed-loop marketing and long-term growth path The solutionmay be found through scientific coordination and fine operation management.Content of this part:Dealer Operation and Maintenance RulesSuperpower Supply ChainLong Chain DigitizationTopic 4: Consumer Goods Channel Incremental BreakthroughAmong the three elements of retail, channel, as the "field" connecting products and consumers, is undergoing profound changes: the era of single channel-centered has passed, and the omni-channel model of online and offline integration has become the mainstream of the market.In terms of online channels, traffic has shifted from traditional e-commerce platforms to social platforms, and live streaming e-commerce, interest e-commerce, and content e-commerce enjoy a broader market.Meanwhile, the offline channels are also quietly changing: the traditional supermarket is declining, while the membership stores that meet the needs of consumers for high quality but low prices are developing rapidly; Near-field consumption such as fresh food e-commerce and community group purchases are favored by consumers; Instant retail expands the spatial and temporal radius of goods sales to meet consumers' all-weather, all-scene needs, expanding new consumption increments.Under such a trend, with the change of retail industry form and the continuous innovation and integration between channels, enterprises that master the methodology of omni-channel layout will gain more space and more possibilities in the expansion of market increments.Content of this part:Channel InterconnectionZero-supply CooperationTerminal EmpowermentNew Reach for Strong UsersStay tuned for more meeting information. 
Concurrent ExhibitionCHINASHOP2024 will be held at the National Exhibition and Convention Center (Shanghai) from March 13 to 15, 2024. This is the 24th CHINASHOP, with a total exhibition area of 100,000 square meters and over 4,000 booths，visitors are expected to be 65,000+.
This year's CHINASHOP is rich in activities, including Hishop retail future store with the theme is "Healthy Living"(a new cross-industry theme store); Retail X-LAB, the retail innovation concept exhibition area, Chaowei VOGUE for trendy merchandise tasting; and over 30 workshops, which will discuss topics of digitalization, category management, customer marketing, etc. Meanwhile, 92 market-tested retail practice cases on Golden wings in 2023 will be announced and displayed on site. CHINASHOP 2024 still includes 9 thematic sub-exhibitions: Retail AIoT & Other AI Technology，International Intelligent & Information Technology，Retail Fresh Food Processing & Commercial Kitchen Equipment，National Retail Commercial Cold-chain、National Upscale Retail Brands，Store Design & Visual Marketing，Retail-oriented Display Props & Commercial Lighting，China Retail Well Branded Goods, displaying more than 100,000 kinds of retail technology, equipment, and merchandise solutions. Particularly, this year will add a new group of China's local specialties and invite retailers from Shandong, Xinjiang and other regions to show their specialties, helping retailers to enhance the merchandise power and truly realizing one-stop upstream and downstream purchasing.Contact USRegistration the SummitMs XiaoExhibition Visitor Registration
会务组联系方式 展会咨询
